OUR WORK | E-COMMERCE

vim + vim vixen

building e-commerce from the ground up

E-Commerce • Shopify • Omnichannel • Growth

Built and scaled the digital commerce ecosystem for a 30+ store fashion retailer across merchandising, marketing, CRM, content and customer experience.

what we did

  • $14M+ Online Sales

  • 200K+ Orders

  • 9M+ Visitors

  • 15M+ Sessions

  • 200K+ Email Subscribers

  • 65K+ Instagram Followers

OUR WORK | E-COMMERCE

rebecca taylor

Scaling a Fashion Brand’s DTC Business

E-Commerce • Marketplaces • Merchandising • Growth

Helped transform and scale Rebecca Taylor’s direct-to-consumer business by strengthening its e-commerce foundation, expanding marketplace opportunities and improving the systems connecting merchandising, inventory and customer experience.

what we did

  • Strengthened e-commerce operations and merchandising.

  • Expanded marketplace and digital wholesale capabilities.

  • Improved catalog and inventory workflows.

  • Supported digital marketing and affiliate growth.

  • Improved customer experience.

  • Connected commerce, operations and fulfillment processes.

OUR WORK | E-COMMERCE

bonton

BigCommerce → Shopify

Platform Migration • Shopify • Dropship • Fulfillment

Led a broader commerce transformation for Bonton, migrating the business from BigCommerce to Shopify while simultaneously transitioning dropship technology, vendor workflows and 3PL operations in approximately twelve weeks.

what we did

  • Platform migration

  • DSCO offboarding

  • Modern Dropship / Carro implementation

  • 3PL transition

  • Vendor workflows

  • Commerce operations

OUR WORK | E-COMMERCE

forever 21

Salesforce → Shopify

Platform Migration • Shopify • Commerce Operations • Workflow

Supported Forever 21’s accelerated migration from Salesforce Commerce Cloud to Shopify, helping build the templates, operating procedures and workflows required to transition a large-scale fashion business onto a new commerce platform in approximately eight weeks.

what we did

  • Platform migration

  • Templates

  • SOPs

  • Operating workflows

  • Commerce transition support

OUR WORK | INTEGRATED MARKETING

THE SOURCE × NEW ERA

Turning Editorial Into connected Brand Moments

Integrated Marketing • Product Placement • Partnership • Media

To commemorate rapper Bun B’s classic 5 Mic rating for his Trill O.G. album in 2010, The Source created a limited-edition New Era Caps collaboration supported by print, social, celebrity seeding and national television placement.

what we did

  • Worked with New Era to produce 200 limited-edition caps.

  • Integrated The Source 5 Mic branding into a consumer product.

  • Seeded caps to celebrities and tastemakers.

  • Coordinated Bun B product placement on BET’s 106 & Park broadcasted to over 1 million TV viewers.

  • Supported the program through print and social media.

OUR WORK | INTEGRATED MARKETING

VIM VIXEN × iHEART

the live brand experience

Integrated Marketing • Radio • Social • Sponsorship • Live Events

Vim Vixen partnered with iHeartMedia and Power 105.1 to extend the brand across radio, social media, talent promotion and live entertainment. The campaign was amplified by The Breakfast Club co-host Angela Yee and culminated with Vim Vixen as lead sponsor of the first-ever Lip Service Live show at Highline Ballroom in New York City.

what we did

  • Developed and managed the partnership with iHeartMedia / Power 105.1 around the Vim Vixen brand.

  • Integrated radio advertising, social promotion and product placement into the campaign.

  • Secured promotional support from Angela Yee, including social media and product-focused posts.

  • Positioned Vim Vixen as lead sponsor of the first-ever Lip Service Live event at Highline Ballroom.

  • Managed sponsorship integration, brand presence and event activation.

  • Connected broadcast, social, influencer and live-event channels into one coordinated campaign.

  • - The full campaign recap generated 5M+ impressions across multiple media platforms.

OUR WORK | RETAIL PROGRAMS

dr jays × LEE jeanS

the LEE modern series launch

Retail Programs • OOH • Shopper Marketing • Social Media • Influencers

Created an integrated retail launch program for 18 Dr Jays stores in NYC introducing LEE Modern Series jeans through ambassadors, photography, OOH, social media, and in-store promotions helping reposition LEE to a younger consumer.

what we did

  • Created campaign concept.

  • Recruited ambassadors.

  • Produced photoshoot.

  • Approved artwork.

  • Negotiated media buy with the largest transit out-of-home advertising company in North America TITAN earning over 6 million OOH impressions.

  • Managed contest, displays and retail components.

  • Directed social campaign.

  • Increased LEE brand sales by 57% at Dr Jays and drove 450k monthly in-store visitors.

OUR WORK | INFLUENCERS & CAMPAIGNS

FREESTYLE × DJ DREWSKI

FREESTYLE WATCHES launch nyc

Influencer Marketing • Brand Campaign • OOH • Retail Program

Created an integrated launch campaign pairing Freestyle Watches with Hot 97’s DJ Drewski to introduce the brand to an East Coast urban consumer through OOH, print, social media, in-store promotion driving customers to exclusive urban retailer Dr Jays stores.

what we did

  • Developed campaign concept.

  • Recruited HOT 97’s DJ Drewski.

  • Produced photoshoot and content.

  • Managed artwork.

  • Negotiated media buy with the largest transit out-of-home advertising company in North America TITAN earning over 12 million OOH impressions in NYC.

  • Managed contest, displays and retail components.

  • Directed social campaign.

  • Negotiated media buy with Hip Hop publication The Source Magazine earning over 2 million impressions.

OUR WORK | INFLUENCERS & CAMPAIGNS

uv vodka × the source

tastemakers of today

Influencer Marketing • Branded Content • Social • Experiential

The Source partnered with UV Vodka to introduce the brand to a multicultural audience through a campaign that combined tastemakers, social media, print and live experience. Selected influencers became UV Agents, creating original content and specialty cocktails that ultimately came to life at a real-world event during BET Awards weekend in Los Angeles with music by DJ Prostyle.

what we did

  • Created and sold the campaign concept to UV Vodka’s agency partner.

  • Recruited and managed tastemakers as UV Agents to help introduce the brand to new audiences.

  • Built the campaign across print, social media, branded content and experiential marketing.

  • Integrated influencer-created specialty cocktails into the live event experience.

  • Produced Life’s A Beach at the Andaz West Hollywood during BET Awards weekend.

  • Booked DJ Prostyle and managed event production, content, artwork and promotional materials.

  • Reached 300 attendees at maximum venue capacity and generated 10K+ Facebook engagement through the campaign.

OUR WORK | COLLABS & PARTNERSHIPS

VIM VIXEN × REMY MA

remy ma by vim vixen collection

Celebrity Collaboration • Fashion Collection • Retail • E-Commerce • Entertainment

Vim Vixen partnered with multi-platinum recording artist Remy Ma to launch the Remy Ma by Vim Vixen collection for Fall 2018, extending the brand across fashion, retail, e-commerce and entertainment. The partnership connected Remy’s Bronx roots and personal style with VIM’s New York retail heritage, while also supporting the Remy Ma Foundation through proceeds from the collection.

what we did

  • Led the collaboration from concept through launch with Remy Ma and her team.

  • Coordinated the collection online and in-store rollout.

  • Collection sold exclusively on VimVixen.com and over 30 VIM retail locations across NYC.

  • Produced photoshoot and content.

  • Managed campaign positioning, retail merchandising, e-commerce and promotional support.

  • Integrated PR, social media and entertainment exposure into the launch.

  • Featured on VH1’s Love & Hip Hop: New York, reaching approximately 1.6 million viewers.

  • Vim Vixen product and website placement appeared in Remy MA’s “Melanin Magic” music video featuring Chris Brown generating over 11 million views on Youtube.

OUR WORK | CULTURAL EXPERIENCES

vim parade floats

connecting with culture

Cultural Marketing • Experiential • Partnerships • Social • Community

In 2019, VIM extended its brand presence beyond retail through two major New York City cultural events: the National Puerto Rican Day Parade and the Dominican Day Parade. The activations combined branded parade floats, community partnerships, live entertainment, social promotion and crowd engagement to connect directly with Hispanic audiences across the city.

what we did

  • Produced both VIM parade floats and managed event coordination from concept through execution.

  • Negotiated bookings, contracts and logistics with artists, talent and parade/event coordinators.

  • Partnered with Bronx Borough President Ruben Diaz Jr. for the National Puerto Rican Day Parade activation.

  • Featured Dominican reggaeton artist Chimbala for the Dominican Day Parade activation.

  • Reached 1.5M+ reported spectators at the National Puerto Rican Day Parade.

  • Reached approximately 1M spectators at the Dominican Day Parade.

  • Managed promotional giveaways and supporting social promotion for both parade activations.

  • Extended campaign visibility through television, radio, digital and social media coverage across ABC TV, UniMás New York, 92.7 FM and Univision digital.

OUR WORK | COMMUNITY ENGAGEMENT

3 KINGS COAT DRIVE

Warmth Through Community

Community Engagement • Cause Marketing • Earned Media

Partnered with Brooklyn native rapper Fabolous, NY Yankees Robinson Cano, NY Giants Ahmad Bradshaw, Def Jam and New York Cares to support the 2011 3 Kings Coat Drive, helping engage New York communities around a winter giving campaign with a goal of collecting 100,000 coats for people in need.

what we did

  • Secured all 18 Dr. Jay’s stores across New York City as official coat-drop locations.

  • Coordinated in-store promotion, collection logistics, talent appearances and media support.

  • Helped amplify the campaign through celebrity participation from Fabolous, Robinson Cano and Ahmad Bradshaw.

  • Supported a broader community effort tied to New York Cares’ winter coat collection initiative.

  • Generated significant earned-media exposure across TMZ, NBC, PIX11, ESPN, Hot 97 and additional outlets.

  • Reached approximately 700K monthly retail traffic across the Dr. Jay’s store network.

OUR WORK | EVENT PRODUCTION

the source × axel leon

unsigned hype

Event Production • Editorial • Cultural Marketing • Community Engagement • Sponsorships

Following Axel Leon’s recognition in The Source’s Unsigned Hype series, we developed “Summertime in the Boogie Down” as a live cultural experience celebrating the Bronx rapper and the borough’s connection to Hip-Hop. I took the project from editorial story to full event execution, bringing together music, community, government and brand partners at The Bronx Brewery.

what we did

  • Wrote Axel Leon’s Unsigned Hype feature for The Source, helping introduce the emerging Bronx artist to the publication’s 2 million national audience.

  • Created Summertime in the Boogie Down from concept through execution as an extension of the editorial feature.

  • Secured The Bronx Brewery as the event venue and managed the full venue relationship and production.

  • Recruited Bronx Borough President Ruben Diaz Jr. to co-host and formally recognize Axel Leon’s emerging-artist achievement.

  • Secured and integrated brand sponsors into the event experience.

  • Managed contest, displays and retail components.

  • Managed event programming, partnerships, promotion, talent coordination and on-site execution.

  • Negotiated media buy with Hip Hop publication The Source Magazine earning over 2 million impressions.

OUR WORK | CREATIVE PRODUCTION

CREATIVE + CONTENT PRODUCTION

From Concept to Market

Creative Direction • Content Production • Advertising • Copywriting

1983 develops the creative systems, content and physical brand experiences that bring campaigns to life across every customer touchpoint. From lookbooks, editorial and e-commerce to email, social, advertising, live commerce, retail environments and events, we take ideas from concept through production with a focus on strong brand storytelling, consistent execution and work designed for the channel where it will live.

capabilities

Photography + Video — fashion, lifestyle, product, editorial, campaign, social and branded content.

Lookbooks + Editorial — seasonal lookbooks, branded editorial, advertorial, interviews, features and visual storytelling.

E-Commerce Content — PDP photography, product imagery, landing pages, merchandising assets and digital storefront creative.

Email + Social Content — campaign creative, lifecycle assets, short-form video, social storytelling and promotional content.

Creative Direction — concepts, visual identity, campaign themes, casting, styling, shot lists and production oversight.

Advertising Creative — digital, paid social, OOH, print, display, retail media and integrated campaign assets.

Copywriting + Messaging — campaign copy, editorial, branded content, product storytelling, email, social and promotional messaging.

Retail + In-Store Creative — POP, signage, window displays, fixtures, promotional environments and retail campaign materials.

Activations + Launches — product launches, collection launches, brand activations and customer-facing experiences.

Pop-Ups + Temporary Retail — concept development, branded environments, merchandising, signage and customer experience.

Events + Experiential Production — event concepts, fashion presentations, cultural activations, live programming and branded experiences.

Trade Shows + Brand Presentations — booth concepts, displays, product storytelling, collateral and on-site brand presence.

Live Commerce — show concepts, visual merchandising, promotional creative, live-selling assets and supporting social content.

Media + Placement — media planning, buying and placement across digital, print, OOH and retail channels.

Campaign Production — connecting strategy, creative, production, physical execution and media into one coordinated launch.