About 1983 Marketing Agency
1983 Marketing Agency is a senior-led integrated marketing, e-commerce and brand growth consultancy helping businesses build, scale and connect with customers across digital, retail and real-world channels.
Our work spans commerce strategy, Shopify, merchandising, CRM, paid media, partnerships, creative production, retail marketing and experiential campaigns bringing strategy and execution together around measurable business goals.
Led by Michael LaSalle
1983 is founded and led by Michael LaSalle, an e-commerce, integrated marketing and brand leader with 15+ years of experience building and scaling fashion, retail and media businesses.
His background includes launching and transforming e-commerce businesses, leading Shopify migrations, building CRM and customer growth programs, developing brand partnerships, directing integrated campaigns and producing retail, cultural and experiential activations.
Michael has worked across brands including Forever 21, Rebecca Taylor, Bonton, V.I.M., Vim Vixen, Dr. Jay’s and The Source Magazine, combining strategic leadership with hands-on operating experience across commerce, marketing, creative and growth.
HOw We Work
1983 works directly with brands that need senior-level thinking and practical execution—whether the challenge is launching a commerce platform, building a customer growth program, developing a campaign, strengthening brand presence or bringing an activation to life.
Engagements can be focused around a single project or span multiple disciplines, depending on the business need.